Cognitive dissonance

Description:

• When you find contradiction in your beliefs, ideals, values, and behaviours, you look for justification to make it make sense

Forced compliance theory:

• Leon Festinger’s experiment
  • About forced-compliance paradigm, in which the subject performed a series of repetitive and boring menial tasks
  • then was asked to lie to the “next subject” (actually an experimental accomplice) and say that the tasks were interesting and enjoyable.
  • Some subjects were paid $1forlying,whileotherswerepaid$20.
  • Subjects who were paid $1forlyinglaterevaluatedthetasksasmoreenjoyablethanthosewhowerepaid$20.
  • The subjects who were paid $20 should not have experienced dissonance,
    • because they were well rewarded and had ample justification for lying,
  • whereas those paid $1 had little justification for lying and should have experienced cognitive dissonance.
  • They did not receive sufficient compensation for the lie they were asked to tell.
  • Because of this insufficiency, the participants convinced themselves to believe that what they were doing was exciting.
  • This way, they felt better about telling the next group of participants that it was exciting because, technically, they weren’t lying.

Normalcy bias

Effort justification:

• IKEA effect

Ben Frankin effect